Dong-A T (Vice Chairman Kang Soo-hyoung) announced on February 28 that it will conduct the ‘Action Contribution Campaign’, which is expected to lead to social contribution activities.

Under this campaign encounters between customers and sales representatives are regarded as social contribution activities. The campaign is designed to practice corporate social responsibility through practical social contribution activities.

With this campaign, the sales activities of Dong-A ST’s sales representatives are expected to boost sales growth and to promote social contribution activities that assist people in need and help create a healthier society.

A certain amount of funds will be credited to the donation during the campaign depending on the number of sales representatives who visit customers. The campaign will be held until October of this year, and credited donations will be delivered to the donating organizations on December 1, the foundation date of Dong-A Socio Group.

In particular, the volume of donations is expected to grow even more as the sales representatives’ customer visits increase, in line with the recent changes made to the evaluation criteria for sales representatives.

Dong-A ST changed its method of evaluation from the existing performance-oriented evaluation to an activity-oriented one in the second half of the previous year to meet the demands of the changing business environment. For the activity evaluation, such items as the number of customer visits and product briefing sessions are evaluated in order to remain faithful to the role of delivering drug information.

An official from Dong-A ST said, “We’ve devised this campaign so that our sales representatives’ sales activities do stop at the customers but also contribute to our social contribution activities, and encourage our customers to join us in creating a society where they can live together,” before adding, “We will continue to engage in social contribution activities linked to various activities of Dong-A ST.”